VRV is the fan-first streaming service that connects the dots between anime, sci-fi, fantasy, horror, cartoons, and beyond. VRV's ever-evolving channel lineup feeds nostalgia and inspires imagination with awesome shows and movies that make fans feel something.
The guidelines developed help to maintain brand consistency within the company and with our partners.
VRV NETWORK IDS
SILVER WINNER: CAMPAIGN — ONLINE COMMERCIALS
Worked with Senior Art Director, Bill Bergen to develop 13 unique network IDs for VRV. We worked with top animators and other creators to show fans that the VRV platform is every bit as engaging as its curated content.
Cory Ellis, Mark Koenov, KidMoGraph, Onur Senturk, Pedro Filho, Esteban Diácono, Cody Winchester, Zigor Samaniego, MOSS, Tim Mosher, Ben Briggs, and Iosu Gonzalez Etxabe.
VRV BRAND IDENTITY
Worked with Art Director, Chris Radley to update the evergreen branding for VRV. Our goal was to expand the design elements of the brand while creating a modular system that could stay fresh and allow for creative freedom.
Worked with artist Tan Zhi Hui to explore the idea of a VRV mascot. We developed a giant mech along with a backstory to suite. There were many iterations but in the end we found the right balance of grandeur and mythology.
VRV Mech (robot mode)
VRV Mech (logo mode)
Logo sketch animation