Victor Ochoa
FUNIMATION
DIRECTOR OF CREATIVE SERVICES
Leading digital design teams in Dallas, TX and Los Angeles, CA.
November 2019 - Present
ELLATION [WARNERMEDIA]
ART DIRECTOR
June 2017 - August 2019
Leading an award-winning team of 8-9 designers (full-time and freelancers), where we created assets for digital (mobile and web) and print, such as emails, paid ads, social assets, OOH assets, merchandise, etc.
Managing and mentoring the design team to execute industry-leading design across all forms of digital and print media. Our goal is to push the limits on how we engage visually with our audience and connect with them throughout their journey with Ellation
Project manage the team using the platforms Breeze and Workfront (delegating workloads, assigning projects, tracking project status, etc.)
Worked closely with the video team on campaigns, trailers, motion graphics, podcast branding animations, etc. (Ellation won 2 Telly Awards in 2019 for our work on VRV campaigns)
Work with our copywriters on language for brand campaigns, acquisition pitches to licensors and partners, comic books, brand voice guidelines, etc.
Hire and direct outside contractors (illustrators, writers, designers, animators, sound designers and other vendors)
Collaborate with key stakeholders across multiple teams such as marketing (campaigns, advertisements, IP acquisition), business development (partner relationships, device/platform assets, partner acquisition), audience development (social media campaigns and assets), eCommerce (merchandise and apparel), research (future user profiles, focus groups), and events (convention graphics)
Develop the brand guidelines and design foundations for VRV and Crunchyroll (logos, mascot explorations, original IP development, original mobile game development)
Creating strategizes, ideating, and executing original campaigns to promote IPs from channel partners (Cartoon Network, Nickelodeon, Starburns Industries) and Japanese licensors (TMS Entertainment, Kadokawa, Toei Company)
DRAWMORE INC.
FOUNDER
October 2010 - Present
I create, edit, design, and publish original comic books and graphic novels for digital and print formats
I launched a fully-funded Kickstarter for the comics anthology, Nobodies Vol. 2
MARVEL ENTERTAINMENT
LEAD PUBLISHING DESIGNER
January 2016 - May 2017
Art-directed and designed for Marvel Publishing’s Merchandising and Promotions, Sales, Production, Editorial, and Digital business units
Developed logos and other consumer-facing materials for key IP including Star Wars, Spider-Man, Deadpool, Civil War II, and Inhumans vs. X-Men
Created Marvel’s Marvel Now rebrand assets
Developed the overall look and feel for all comics during the Marvel Legacy Initiative
Created promotional imagery for consumer publications, convention signage, and Marvel.com
THE STRING THEORY
FREELANCE ILLUSTRATOR
Created illustrations for TV series pitches, original animation, commercial storyboards, documentaries, films, apps, and commercials
Illustrated the proposal deck for the Paul Rachman documentary Zoe Rising
2010 - 2017
HARPERCOLLINS PUBLISHERS
SENIOR GRAPHIC DESIGNER
March 2013 - January 2016
Art-directed and designed for more than 300 book covers and interiors for licensors including Electronic Arts, PopCap Games, Blue Sky Studios, 20th Century Fox, Guinness World Records, DC Entertainment, and Lionsgate
Managed a team of freelancers to create line looks, box sets, and other packaging materials
Designed The New York Times Best Sellers Paddington, Divergent: Official Illustrated Movie Companion, Kid President’s Guide to Being Awesome
PENGUIN RANDOM HOUSE
FREELANCE GRAPHIC DESIGNER
Designed books based on Cartoon Network's Adventure Time series
2013 - 2014
SCHOLASTIC
GRAPHIC DESIGNER
Art-directed and designed novelty children’s books for the Cartwheel imprint including the New York Times Best Seller, Spot the Dot
December 2011 - March 2013
SIMON & SCHUSTER
JUNIOR GRAPHIC DESIGNER
Art-directed and designed children’s book covers and interiors for prominent licensors including Nickelodeon, Colombia Pictures, Peyo, LaFig, CBS, Chorion, Paramount Pictures, and Richard Scarry
Designed New York Times Best Seller, The Smurfs Movie Novelization
August 2010 - December 2011
