©2019 Victor Ochoa

Victor Ochoa​

ELLATION [WARNERMEDIA]

ART DIRECTOR - CRUNCHYROLL & VRV

June 2017 - Present

  • Leading an award-winning team of 8-9 designers (full-time and freelancers), where we created assets for digital (mobile and web) and print, such as emails, paid ads, social assets, OOH assets, merchandise, etc. 

  • Managing and mentoring the design team to execute industry-leading design across all forms of digital and print media. Our goal is to push the limits on how we engage visually with our audience and connect with them throughout their journey with Ellation

  • Project manage the team using the platforms Breeze and Workfront (delegating workloads, assigning projects, tracking project status, etc.) 

  • Worked closely with the video team on campaigns, trailers, motion graphics, podcast branding animations, etc. (Ellation won 2 Telly Awards in 2019 for our work on VRV campaigns)

  • Work with our copywriters on language for brand campaigns, acquisition pitches to licensors and partners, comic books, brand voice guidelines, etc.

  • Hire and direct outside contractors (illustrators, writers, designers, animators, sound designers and other vendors)

  • Collaborate with key stakeholders across multiple teams such as marketing (campaigns, advertisements, IP acquisition), business development (partner relationships, device/platform assets, partner acquisition), audience development (social media campaigns and assets), eCommerce (merchandise and apparel), research (future user profiles, focus groups), and events (convention graphics)

  • Develop the brand guidelines and design foundations for VRV and Crunchyroll (logos, mascot explorations, original IP development, original mobile game development)

  • Creating strategizes, ideating, and executing original campaigns to promote IPs from channel partners (Cartoon Network, Nickelodeon, Starburns Industries) and Japanese licensors (TMS Entertainment, Kadokawa, Toei Company)

October 2010 - Present

  • I create, edit, design, and publish original comic books and graphic novels for digital and print formats

  • I launched a fully-funded Kickstarter for the comics anthology, Nobodies Vol. 2

MARVEL ENTERTAINMENT

LEAD PUBLISHING DESIGNER

January 2016 - May 2017

  • Art-directed and designed for Marvel Publishing’s Merchandising and Promotions, Sales, Production, Editorial, and Digital business units

  • Developed logos and other consumer-facing materials for key IP including Star Wars, Spider-Man, Deadpool, Civil War II, and Inhumans vs. X-Men

  • Created Marvel’s Marvel Now rebrand assets

  • Developed the overall look and feel for all comics during the Marvel Legacy Initiative

  • Created promotional imagery for consumer publications, convention signage, and Marvel.com

THE STRING THEORY

FREELANCE ILLUSTRATOR

  • Created illustrations for TV series pitches, original animation, commercial storyboards, documentaries, films, apps, and commercials

  • Illustrated the proposal deck for the Paul Rachman documentary Zoe Rising

2010 - 2017

HARPERCOLLINS PUBLISHERS

SENIOR GRAPHIC DESIGNER

March 2013 - January 2016

  • Art-directed and designed for more than 300 book covers and interiors for licensors including Electronic Arts, PopCap Games, Blue Sky Studios, 20th Century Fox, Guinness World Records, DC Entertainment, and Lionsgate

  • Managed a team of freelancers to create line looks, box sets, and other packaging materials

  • Designed The New York Times Best Sellers Paddington, Divergent: Official Illustrated Movie Companion, Kid President’s Guide to Being Awesome

PENGUIN RANDOM HOUSE

FREELANCE GRAPHIC DESIGNER

  • Designed books based on Cartoon Network's Adventure Time series

2013 - 2014

SCHOLASTIC

GRAPHIC DESIGNER

  • Art-directed and designed novelty children’s books for the Cartwheel imprint including the New York Times Best Seller, Spot the Dot

December 2011 - March 2013

SIMON & SCHUSTER

JUNIOR GRAPHIC DESIGNER

  • Art-directed and designed children’s book covers and interiors for prominent licensors including Nickelodeon, Colombia Pictures, Peyo, LaFig, CBS, Chorion, Paramount Pictures, and Richard Scarry

  • Designed New York Times Best Seller, The Smurfs Movie Novelization  

August 2010 - December 2011