VRV is constantly acquiring vast content to stream. From horror to sci-fi, new intellectual properties are marketed through paid marketing, lifestyle marketing (email and in-app notifications), device placements, etc.
Preston Carr and Frank Sagastume
In 2018 VRV launched a new channel with Boomerang. Both digital and video assets were created to celebrate this new adventure. This was a multi-team effort with numerous stakeholders and designers putting in the work to create assets that are true to the Boomerang brand with a VRV twist.
Anibal Nuñez, Bill Bergen, and Preston Carr
Worked with Partnerships Manager, Caroline Williams and artist Andrew Kolb to develop a unified cross-partner campaign to celebrate VRV's 2nd anniversary. This included swag, new profile avatars, custom email, and new art from IP across all VRV partner channels.