VRV is constantly acquiring vast content to stream. From horror to sci-fi, new intellectual properties are marketed through paid marketing, lifestyle marketing (email and in-app notifications), device placements, etc.
Preston Carr and Frank Sagastume
In 2018 VRV launched a new channel with Boomerang. Both digital and video assets were created to celebrate this new adventure. This was a multi-team effort with numerous stakeholders and designers putting in the work to create assets that are true to the Boomerang brand with a VRV twist.
Anibal Nuñez, Bill Bergen, and Preston Carr
Paid Marketing Ads
Worked with Partnerships Manager, Caroline Williams and artist Andrew Kolb to develop a unified cross-partner campaign to celebrate VRV's 2nd anniversary. This included swag, new profile avatars, custom email, and new art from IP across all VRV partner channels.
Box O' Swag
Art by Andrew Kolb